Brioni Boutiques Worldwide

Retail

The new Brioni Concept Store worldwide,  designed by Park Associati, declines the classic masculine elegance of the brand through a language , taking inspiration from the great masters of Italian design as Franco Albini , Gio Ponti, Carlo Scarpa Carlo Mollino , combines formal elegance and modernity. The distribution of the various product areas expressed in these spaces the classical division , designed by Park Associati to maximize the brand's products , and correspond to the expectations of the client to welcome the customer in an elegant and linear space, in which the materials enhance their classic taste of a brand that was born in the city of Rome, the heart of European classicism. It was deliberately chosen to use fewer materials , with careful attention to detail in order to communicate a discreet luxury and precious. The walls are cladded in "cannucciato" wood panels joined with brass trims and incorporate alcoves that form the principal display elements. Their internal configuration and dimensions can be adapted to suit a variety of display requirements. The concept of exclusivity is further emphasized with the VIP room that will feature in the larger shops, customized with unique furnishings that relate to the location of the shop. The twostorey boutique of Frankfurt is the largest in Europe after the one in Milano. Ground and firstfloor are connected by a stair, real architectural element that characterizes this store.  Park Associati realized the concept of all newly opened Brioni boutiques worldwide: Frankfurt, Zurich, Hamburg, Munich, Berlin, Courchevel in Europe; New York, Palm Beach, Dallas, Las Vegas in the USA; Santo Domingo in the caribbian area, Beijing, Singapore, Bangkok, Macau, Tokyo, Jeddah, Doha in Asia; Johannesbourg in South Afrika. 

credits
Project
Park Associati
(Filippo Pagliani, Michele Rossi)

Design Team
Andros Atzeni, Alexia Caccavella, Alice Cuteri, Andrea Dalpasso, Guido Gazzaniga, Giacomo Geroldi, Irene Nocerino, Leonardo Porciani, Elisa Taddei, Davide Viganò, Marinella Ferrari, Fabio Calciati (rendering)

Lighting Design
Metis Lighting, Milano
Marinella Patetta
Daniela Tava

Photography
Andrea Martiradonna

Locations and Project teams

Alte Rothofstrasse 9, Frankfurt am Main, Germany - 2013
Davide Viganò (project architect), Alexia Caccavella, Alice Cuteri, Giacomo Geroldi

Sankt Peterstraße 11, Zürich, Switzerland - 2014
Davide Viganò (project architect), Giacomo Geroldi

Neuer Wall 84, Hamburg, Germany - 2014
Davide Viganò (project architect), Giacomo Geroldi

Maximilianstrasse 15, Munich, Germany - 2014
Andros Atzeni (project architect), Alice Cuteri

Kadewe, Tauentzienstraße 21-24, Berlin, Germany - 2014
Andros Atzeni (project architect), Alice Cuteri

Espace Diamant, Courchevel 1850, France - 2013
Andrea Dalpasso (project architect), Guido Gazzaniga

Bergdorf Goodman, 730 5th Avenue #2, New York, USA -2013
Davide Viganò (project architect), Alice Cuteri

251 Worth Avenue, Palm Beach, USA - 2013
Davide Viganò (project architect), Guido Gazzaniga

Marina Bay Sands, Singapore - 2013
Andrea Dalpasso (project architect), Guido Gazzaniga, Giacomo Geroldi

Gaysorn Mall, Bangkok, Thailand - 2013
Andrea Dalpasso (project architect), Irene Nocerino, Guido Gazzaniga

Venetian Mall, Grand Canal Shop, Macau, China - 2013
Andros Atzeni (project architect), Leonardo Porciani

Shop M2014, Shin Kong Place 87, Jianguo Road, Chaoyang District, 
Beijing, China - 2014
Andrea Dalpasso (project architect), Irene Nocerino

Lagoona Mall, Doha, Qatar - 2014
Andrea Dalpasso (project architect), Guido Gazzaniga

Blue Mall, Santo Domingo, Repubblica Dominicana - 2013
Andrea Dalpasso (project architect), Irene Nocerino

Brioni Johannesburg, Southafrikan Republic - 2014
Davide Viganò (project architect), Giacomo Geroldi

Lotte World Mall,  Avenue L, Jamsil, Seoul, South Korea - 2014
Andros Atzeni (project architect), Alice Cuteri

Via del Babuino 38/40, Roma
Andrea Dalpasso, Elisa Taddei (project architects), Leonardo Porciani

Elements, Shop 2007, Hong Kong
Andrea Dalpasso (project architect), Irene Nocerino

Kotuzovsky, Moscow
Davide Viganò (project architect), Guido Gazzaniga

Gimeney, Moscow
Davide Viganò (project architect), Guido Gazzaniga

Vattanac Capital Tower, Phnom Penh, Cambodia
Davide Viganò (project architect), Guido Gazzaniga, Leonardo Porciani, Niccolò Romagnolo

Rubaiyat Boulevard Mall Shop B10, Jeddah, Saudi Arabia
Andros Atzeni (project architect), Alice Cuteri, Leonardo Porciani

Pariszka Street, Prague, Czech Republic
Andros Atzeni (project architect), Alice Cuteri

Neiman Markus North Park, Dallas, USA
Davide Viganò (project architect), Giacomo Geroldi, Leonardo Porciani

Winn, Las Vegas, USA
Davide Viganò (project architect)

Starlight 68, Chongqing, China
Davide Viganò (project architect), Giacomo Geroldi


press
Casaviva Serbia "The Strenght of Man's Style"
March, 2016 2016
AIT "Brioni Store in Frankfurt A.M."
March 2015
Arketipo.it "Brioni Store Frankfurt A.M."
October 2014
info
Shopsystem
Location: worldwide
Client: Brioni Spa
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